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In 1965, Fred Deluca and Peter Buck founded Pete’s Super Submarines in Bridgeport, Connecticut. This sandwich shop would be renamed “Subway” in 1968, when the founders decided to further focus on their sandwich business. As more people became interested in the company’s “build-your-own-sandwich” concept, Subway began to franchise. Starting in the 1970s, more and more people started Subway franchise locations. Subway became popular as a fast-food alternative to burgers. The store primarily sells submarine sandwiches, but it also offers salads, cookies, beverages and other side dishes. With the “Eat Fresh” slogan, Subway emphasized its commitment to fresh ingredients, including freshly baked bread made in stores. Subway currently has 41,600 locations throughout the nation, so just about any hungry person can find a Subway nearby.
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